Guide_Dogs_Texas_Logo_Vectored.jpg

Before

FINAL Guide Dogs Logo.png

After

Guide Dogs of Texas, Inc. is a non-profit organization dedicated to raising and training guide dogs for people who have impaired vision or limited sight. When they wanted to update their graphic identity, they wanted to maintain the original concept but with a more modern look. One of their greatest concerns was that the human in the design be made to accurately represent the freedom in mobility which their clients gain from receiving a guide dog.

To more accurately depict the mission of this organization, I rendered the human and the dog in a more dynamic and confident position. This was especially important as each guide dog and client are paired as a team.